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Laadi Rebrand - About Us



Our Story

Laadi Designs is a visionary brand that goes beyond fashion, intertwining the principles of fair trade and ethical consumerism to create a remarkable tapestry of partnerships, artistry, and global connections. Inspired by the rich cultural heritage of indigenous roots, we celebrate the craftsmanship of artisans while fostering women's empowerment through our handmade creations.

At Laadi Designs, we firmly believe that every purchase has the power to make a positive impact. Our commitment to fair trade ensures that artisans receive just compensation for their skills, empowering them to sustain their communities and preserve their time-honored traditions. By choosing Laadi Designs, you become a part of this transformative journey, where fashion becomes a catalyst for change.

Our collections are the embodiment of artistry, handcrafted by skilled artisans who infuse their passion and expertise into every stitch. Through their weaving prowess, they bring to life vibrant and captivating designs that resonate with cultural narratives and celebrate the beauty of diversity.

Laadi Designs welcomes you to be a part of our global movement, where fashion meets compassion, and style intertwines with purpose. Join us in weaving a tapestry of change and celebrating the beauty that emerges when global connections, empowerment, and ethical practices come together in perfect harmony.


Zapotec Origins

Situated just a short distance from the vibrant city of Oaxaca lies Teotitlán del Valle (teoh-teet-lahn dehl vah-yeh), a place that carries the rich cultural heritage of the Zapotec civilization. Once the thriving capital during the 11th and 12th centuries, this enchanting community has become renowned worldwide for its extraordinary craftsmanship and vibrant weavings, known as "laadi" in the local Zapotec language.

Inspired by the legacy of this ancient art form, every Laadi Designs creation is a tapestry of cultural narratives, where threads of tradition are intricately woven with modern design sensibilities. As you embark on a journey with Laadi Designs, you become part of a global movement that honors craftsmanship, empowerment, and sustainable practices. Each piece you embrace showcases the dedication and meticulous skill of Zapotec artisans who pour their heart and soul into every stitch.

From the lush landscapes of Teotitlán del Valle to the world beyond, Laadi Designs invites you to connect with our global movement, where fashion intertwines with compassion, style harmonizes with purpose, and adventure awaits. Together, let us weave a tapestry of change, celebrating the profound beauty that emerges when fair trade, ethical practices, and global connections merge in perfect harmony.




Global Community. Ethical Consumption. Women's Empowerment.

Our purpose encompasses the cultivation of global connections and the nurturing of unity. Laadi Designs serves as a gateway, forging a profound bond between you and a global community of artisans. It offers a deep appreciation for diverse cultures, enabling you to partake in their stories and deepen your understanding of the world we share. When adorning a Laadi Designs creation, you not only showcase impeccable craftsmanship but also become an ambassador for positive change. By embracing ethical consumerism and championing sustainability, you align your style choices with your values. Each piece serves as a testament to your commitment to preserving cultural heritage and creating a more just and compassionate world. At the heart of our mission lies women's empowerment. Laadi Designs is dedicated to breaking barriers and providing opportunities for women artisans, as we strive to challenge the gender norms prevalent in traditional industries. Your support for our brand directly contributes to the advancement and well-being of these exceptional women, fostering a more equitable and inclusive world for all.


The Woman Behind the Cause

Alisa Woofter is a visionary entrepreneur whose passion for different cultures was sparked during a transformative study abroad trip to Peru in her first year of college. Inspired by the remarkable traditions of indigenous weavers, Alisa embarked on a transformative journey that led her to the heart of rural Bolivia, where she lived and worked with Quechua weavers as a Peace Corps volunteer. Filled with inspiration, Alisa pursued a Master's Degree in Latin American Studies, focusing her research on women's empowerment, the concept of women's time, and the commodification of textiles.

Captivated by the vibrant culture and exquisite weavings of Teotitlán del Valle, Alisa found herself drawn to the community, where she began collaborating with local artisans and immersing herself in the artistry and techniques that make their creations so exceptional. As her connection deepened, the name "Laadi" emerged as a tribute to the Zapotec language, where it represents the essence of "weavings."

Driven by her passion and armed with a wealth of knowledge, Alisa aquired and transformed the brick-and-mortar store (previously known as Alternatives Global Marketplace) into an online platform, founding Laadi Designs with a singular focus on the weaving traditions of Teotitlán del Valle. This marked the beginning of a remarkable journey, as Alisa merged her passion for fair trade principles, women's empowerment, and the preservation of traditional craftsmanship into a unified vision.